We already know that Social Media is dominating the Digital World. With that said, if you don’t have a brand presence on all the major Social Media platforms then you are missing out on things and I mean a lot of things.
We are in the world where a lot is given out to us for free. Actually, we’re blessed! Let me tell you why?
Imagine a life where Facebook or Twitter would be charging you $10/mo for using their platform or Instagram will cost you $1 every photo you upload to their platform.
You would be in shock right?
Similar to these free platforms, we also get a lot of data to analyze for free.
Now, you must be thinking, why analyzing data is important for your Social Media presence?
That’s because with data you can churn out some amazing numbers to build a new strategy for your social media campaigns that work the best for you. And all the big platforms like Facebook, Twitter, Instagram, and Pinterest offers us free analytics to track our data and get the best out of it.
Today in this article I’ll guide you step-by-step through Twitter Analytics which is free to use with some amazing analytics feature. After reading the article, you’ll be able to revamp your Social Media marketing strategy.
So, without further ado let’s dive right in!
How to use Twitter Analytics?
Accessing Twitter Analytics is pretty simple. Just head on to your homepage, and in the top right corner, you’ll find the logo of your profile. Click on the logo, and you’ll be populated with different options. Search for Analytics feature to launch the page.
Or you can directly access it here.
Now that you know how to access Twitter Analytics, let’s learn how to use it properly which will help your brand to grow on Twitter like crazy.
1) Track your Growth
As soon as you open the Analytics page, you’ll see a Home section where you can track what has happened to your account in the last 28 days. You can use this data to quickly see the number of tweets you did, tweet impressions, profile visits, total mentions, and follower count.
With that said, you’ll also see a percentage increase and decrease for all the points mentioned above.
The page updates daily which help in tracking data on a day-to-day basis. Additionally, with this, you can see which campaigns are working the best for you. And what drives more audience engagement to your account.
You can also track whether your account is gaining or losing followers. And finally, come up with a strategy that works for you.
2) Know your popular content
There’s more to the Home page section. Your Homepage contains a section for some of your most popular content posted so far in the previous month.
You can check out your top tweet, top media tweet, top mention, and top follower.
This process is carried on a monthly basis. By this information, you can know which was the post that worked well in the last month, and you can use it this month to create some more engagement.
Or else, you can learn from the data which image is getting the highest impression and post similar content to it for getting a high level of engagement.
3) Organic Reach of your Tweets
Next, let’s dive into the Tweets section.
It’s an amazing metric to keep track of. The page shows a histogram which shows the data of last 28 days on how much organic reach your post got. Just hover over to the chart to see what level of engagement and how many tweets were posted on that day.
This can immensely help you to decide your marketing strategy for the upcoming months. By default, the data is shown for the last 28 days. But you can change the duration of the calendar option given above.
4) Analyze Individual tweets
Right under the histogram, you’ll see various options to check individual tweets. Fortunately, Twitter has done all the work for you by ramifying different sections into tweets, top tweets, tweets and replies, and promoted.
Here, you can see all your Twitter activity in last 28 days, and also the best part about it is you can check the impressions, engagement and engagement rate for an individual tweet.
That’s deep data! They are providing a lot of information to keep track of which is very useful as an individual. If I were you, I’d analyze all the tweets with their respective engagement rates and make a new strategy out of it for my upcoming tweets.
Just by analyzing my audience and making the new strategy every time I post a new Image I jumped from 65 followers to 323 followers in less than 24 hrs on Facebook.
5) Engagement Analysis
Thankfully, with this in-depth Engagement Analysis, you can know how your call-to-action (CTA) is working.
Let me tell you if you are a serious data analyzer then this is a gold mine for you. It shows you Engagement rate, link clicks, retweets, likes, and replies. It’s like you are given everything from the platform now you just need to get things right to take your brand to the next level.
Here, you need to pay more attention to the link clicks and engagement rates. It will quantify your efforts whether you should continue with the existing strategy or change it.
6) Know your Audience
Under the Audience tab, you’ll find a whole new different interface to track the Demographics, Gender, and Interests of your audience.
A good marketer always learns from his audience. Now is the time to learn what your Audience demands with the Audience tab in Twitter Analytics.
From the drop-down menu given at the top, you are given two options to choose from “Your Followers” and “All Twitter Users”. Now if you have Your Followers selected you’ll see the demographics of your audience. But, if you choose All Twitter Users you can then see the top interests, demographics, Lifestyle, Consumer Behaviour from all over the world who are using Twitter.
With this, you can figure out what is trending right now on the market. That’s what a true marketer hunts for.
7) Event-Driven Campaigns
Events are an important part of our lifestyle. And at times we forgot what are the upcoming events we need to target. But, if you are using Twitter Analytics you don’t have to worry anymore.
In the Events tab, you can find all the upcoming events which you should or need to target for your next marketing campaign. You can also create a brand new campaign right from the Create new campaign tab.
Inside the Event Campaign, you can select your Audience, Budget and Creatives to get the best out of your event campaign.
I hope this article on Twitter Analytics helped you learn a lot of new stuff today. Also, it helped you to redefine your marketing strategy in future. For better automation purposes you can use automated twitter tools.
Let me know in the comments section below how are you using this strategy to understand your audience better.