This post was most recently updated on January 24th, 2018
Writing is a skill, and not every one of us are blessed with it. But one good thing about a skill is it can be developed over time. I have seen people starting from nowhere and getting paid $100 for writing a 1000 word article.
If you want to be a good writer who gets recognized for his writing abilities but doesn’t know where to start.
If you have a blog and don’t know how to write great content for your website which people love at first place.
Unfortunately, If you answered yes to any of the questions, then don’t worry today in this post I will share some secret strategies which I use to write great web content on my blog. So read on!
Let’s get started!
Top 10 Tips on How to Write Great Content
Make Your Post Transformative
So, the first tip I have for you is to make your post transformative. Now what I mean by transformative is when a reader/user visits your website they are in a state where they don’t know about a thing/topic.
Now, your job as a writer is to help the reader learn that new skill for which he/she visited your website.
Let’s understand it better with an example:
Suppose I am a reader and currently I am in a state where I don’t know how to do “Keyword Research.” Searching on Google, I landed on your website, and now I am reading your blog post. Your job here is to help me transform into a state that after reading the article I should now know how to do Keyword Research.
So, all an all help your readers transform, that will eventually build more trust, and they will soon convert from a reader to your customer.
Outline Your Thoughts
This is one of the most important points to keep in mind when figuring out how to write great content for your website.
Imagine a situation where you have the topic to write but don’t know what to write in it. You are almost dead continuously seeing the white cursor blinking on the screen. Yes, that’s what happens with most of you when you don’t have a pre-planned structure for the article you are going to write.
I personally create a proper outline and include all the small details which I want to include in my final article. I highly recommend you to make this as a practice if you want to write great content which your audience always love to read.
Always Start Strong
Humans directly get connected with a story or a fun fact. If you have noticed, I always start my articles with a story or a fun fact which force them to read the next line and the process repeats until they finish reading the whole article.
Always try to build a story wherein your reader is finding the conclusion.
Another great strategy to start strong is to start asking them a question. This will create a curiosity factor, and for finding the answer, they will keep reading the post.
Don’t write in WordPress
It is one of the biggest mistakes which I made previously when I started blogging back in June 2017. I use to write and edit simultaneously in WordPress.
NO… NEVER DO IT!
Make a habit to always write in Google Docs or Microsoft Office Word or any other tool with which you are comfortable.
Also, while writing just write, don’t edit. This is the mistake which all of us make. Usually what happens is at the time of writing if you go ahead and edit the post then your creative writing mind slowly stops responding.
So make sure when you are writing you throw out what is going on in your mind on this white screen and don’t worry about the language or grammatical mistakes because no one is going to read it in the first place.
Also Read: 4 Steps to Writing The Content That Converts
Choose Relevant and Interesting Titles
8 out of 10 people click on your website after reading the title. Yes, that’s correct Title is the first thing which a user sees and decides whether to click and read the article or not.
So, it’s very important to keep your title relevant and interesting which helps you get more clicks and eventually increases your CTR.
I try to use click baits so that people naturally click on my article. One awesome strategy to increase CTR is to see if any ads are running for your keywords or not. If yes, then you can copy their title and modify it for your article. The reason doing this will help you to increase CTR as the ads are very highly optimized for relevant and interesting titles.
Make Your Post Scannable
It’s 2018 people wants things fast. They want instant gratification. So your job as a Blogger/Content writer is to make all your post scannable.
People are lazy, and they don’t want to spend time reading your blog from start to end. Yes, that’s the harsh truth, my friend. The post which you write by making a lot of efforts is hardly read by anyone.
However, if you keep your post scannable, then people can easily skim through your whole article. So, to keep your post scannable you need to write short paragraphs and don’t bluff about unnecessary things. Just write to the point and what’s required.
Use Visuals and Multimedia Content
No one likes to read the big raw text. Do you? I don’t, and I know you also don’t love to read just long form of text without any visuals.
So, to reduce the bounce rate and increase the user retention time you can use some attractive visuals to wrap up your text and to make it more good looking.
If you are writing a 1000 word of content having 4-5 good images in your article is a must. Because images help keep people stay on your page.
The other way to keep them engaged is to use embed videos which will highly slash your bounce rates.
Proofread it Loud
It’s one of the most overlooked points. Most of you after writing the article directly hit the publish and never even care about what exactly you have written in the article.
The best way to solve this problem is to proofread your blog and check if you find any mistakes. Moreover, while proofreading makes sure you read the whole article loud and don’t try reading it by heart. Because I don’t know, but there is a natural science that you tend to find more mistakes in your article when you read it out loud.
If you want to write great content on your website then proofreading your article before publishing is a must. I usually proofread my article twice before hitting the publish button.
Don’t be Perfectionist
There’s a great quote “Don’t wait for the perfect moment, take a moment and make it perfect.” Many bloggers over think on finding the best moment to write a blog post or to start a blog. They usually wait for a perfect moment which never comes.
Instead, take your step forward and start working on your dream blog. Because just to wait for things won’t get it done, you need to start at some point to achieve something better and bigger.
So, don’t think much and just start. Not only blogging, be it anything. Just start today!
Avoid Using Jargons
I know I know you want to showcase your vocabulary power to impress your online audience. But what if I say they are not even 1% people who are impressed by your writing style when you try using some unnecessary words in your blog post.
That sounds crazy, right? But the truth is people want to read the article which is easy to understand.
In fact, research says 60% of the users bounce when they don’t understand what is written in the post. So avoid using jargons and make sure you write your articles in a way that even a fifth standard student understands it.
These are some of the secret tips which I use to write good content on my blog. If for any reason, if you love this article then don’t forget to share it with other newbie bloggers. Also, do let me know in the comments section below which secret tip you loved the most and why?